SULISTIAWATI (2026) PENGARUH PEMASARAN HIJAU TERHADAP NIAT PEMBELIAN KEMBALI PRODUK RAPOVIAKA SIMPLE DENGAN KONSUMERISME HIJAU SEBAGAI VARIABEL MODERATOR. Sarjana thesis, Universitas Tadulako.
Full text not available from this repository.Abstract
This study examines the effect of eco-friendly marketing on
repurchase intention for Rapoviaka Simple products, with ecofriendly consumption as a moderating variable. Using a
quantitative, associative-causal approach, data were collected
from 96 respondents through purposive sampling and analyzed
with SmartPLS 4. The findings reveal that eco-friendly
marketing significantly and positively influences repurchase
intention, while eco-friendly consumption strengthens this
relationship. The study supports the Theory of Planned
Behavior in explaining repurchase intention toward ecofriendly products and offers practical insights for developing
effective green marketing strategies.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Subjects: | Tadulako University - Divisions > Fakultas Ekonomi dan Bisnis > Ekonomi Manajemen H Ilmu Sosial > Ekonomi Manajemen |
| Divisions: | Fakultas Ekonomi dan Bisnis > Ekonomi Manajemen Library of Congress Subject Areas > H Ilmu Sosial > Ekonomi Manajemen |
| Date Deposited: | 21 May 2026 07:08 |
| Last Modified: | 21 May 2026 07:08 |
| URI: | https://repository.untad.ac.id/id/eprint/155276 |
| Baca Full Text: | Baca Sekarang |
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