PENGARUH MEDIA SOSIAL DAN REKRUTMEN TERHADAP EFEKTIVITAS PROSES SELEKSI KARYAWAN PADA PT. GUNBUSTER NICKEL INDUSTRY DI KABUPATEN MOROWALI UTARA

This study aims to analyze the influence of social media and recruitment on the effectiveness of the employee
selection process at PT. Gunbuster Nickel Industry, North Morowali Regency. The study uses a quantitative approach
with an associative research type. The research sample consisted of 99 employees selected using the Proportional
Stratified Random Sampling technique . Data were collected through questionnaires and analyzed using multiple
linear regression with the help of IBM SPSS Statistics version 25. The results of the study indicate that social media
has a positive and significant effect on the effectiveness of the employee selection process. Recruitment also has a
positive and significant effect on the effectiveness of the employee selection process. Simultaneously, social media
and recruitment have a positive and significant effect on the effectiveness of the employee selection process . These
findings indicate that the use of social media supported by an effective recruitment process has an important role in
increasing effectiveness.