PENGARUH LITERASI KEUANGAN, GAYA HIDUP DAN FINANCIAL TECHNOLOGY TERHADAP PERILAKU MAHASISWA AKUNTANSI FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS TADULAKO

This study aims to test and analyze the influence of financial literacy, lifestyle, and financial technology on the financial behavior of accounting students at the Faculty of Economics and Business, Tadulako University. This type of research is quantitative research with primary data sources through the distribution of online questionnaires via Google Form. The study uses the Slovin formula because the population is 1036 students and by using the Slovin formula, a minimum of 289 students are obtained. The type of sampling used in this study is probability sampling with proportional sampling techniques. Data analysis used is multiple linear regression analysis with the help of SPSS version 31. The results of the study show that (1) financial literacy, lifestyle and Financial Technology simultaneously have a significant effect on student financial behavior. (2) financial literacy has a positive and significant effect on financial behavior. (3) lifestyle has a positive and significant effect on financial behavior. (4) financial technology has a positive and significant effect on financial behavior.