ANALISIS GAYA BAHASA PADA SELURUH IKLAN PRODUK DI TELEVISI TRANS TV

ABSTRACT
DEVITA R TALU, 2021. Analysis of Language Style On All Product Advertisements on Trans TV Television. Thesis Program, Study Of Indonesia Language and Literature, Departement of Language and Arts, Faculty Of Teacher Training and Education, Tadulako University, Supervisor Dr. Ulinsa, M.Hum.
The focus of the problem in this study is how the style of language in all product advertisements on Trans Tv Television. The purpose of this study was to describe the use of language style in all product advertisements on trans tv television. This study is a qualitative research, the type of data in this study was obtained from oral speech from all product advertisements on television trans tv. Data collection wa carried out using the listening and note-taking technique. Based on the results of this study, it is stated that the use of language style in all product advertisements in television trans tv there are six language style, namely personification, climax, anticlimax, rhetorical, repetition and hyperbole, of the six language style the most widely used language style is hyperbole.
Keywords: Language Style Analysis, All Product Advertisements, On Trans Tv Television.