ANALISIS PEMASARAN UDANG VANNAMEI DI DESA MALEI KECAMATAN PEDONGGA KABUPATEN MAMUJU UTARA

This study aims to find out the marketing channels, marketing margins, the share of prices
received by farmers and the efficiency of vannamei shrimp marketing in Malei Village. This research
was conducted from January to March 2019. Sampling of vannamei shrimp producers was carried out
using a simple random method of 32 farmers and merchant sampling was conducted using an
assessment method obtained by 2 collectors, 2 retailers and 2 consumers. The data used are primary
data and secondary data. The analysis used in this study is marketing margins, the price portion
received by farmers and marketing efficiency. The results of marketing analysis show the vannamei
shrimp marketing channel in Malei Village through two marketing channels. The marketing margin
on channel 1 is Rp.5.000 / Kg while in channel II is Rp. 9.500 / Kg. The price portion received by
farmers on channel 1 is 90,00%, while the second channel is 87,00%. Marketing efficiency in channel
I is 2,32%, while channel II is 3,00%, so that of the two channels, the most efficient channel is
channel I.
Keywords: Vannamei shrimp, Marketing, Marketing Efficiency