Bauran Pemasaran (4P) Pada Produk Minyak Kelapa Kampung "Lanarasa" Di Desa Tambu Kecamatan Balaesang

Coconut is a plant that has a high economy because all parts of the coconut plant can be used
for human interests, therefore the coconut plant is also called the tree of human life.
Donggala Regency is one of the coconut centers in Central Sulawesi Province that has the
potential for natural resources in supporting the development of coconut farming businesses
where in Tambu village the coconut itself is processed into virgin coconut oil. The purpose
of this community service is to provide an understanding and application of the marketing
mix, namely products, prices, places, and promotions to Lanarasa coconut oil products. The
benefits of this activity are expected to understand more about the marketing mix can help
the Lanarasa coconut oil production process in the future to be good. The method carried out
is Observation and mentoring. The result achieved is that the public better understands the
application of the marketing mix to Lanarasa products. Lanarasa is a brand name product
with an affordable market price offered but has good quality.and also has a strategic
production place and close to raw materials so as to facilitate the production process. For
promotions so far, we market products both directly and also through social media.