FAKTOR-FAKTOR YANG MEMPENGARUHI MAHASISWA DALAM BERWIRAUSAHA MENGGUNAKAN E-COMMERCE DI KOTA PALU

Titin Rahayu, C 301 17 225. Factors which influences students in entrepreneurship using E-Commerce in Palu City. Supervised by Supriadi Laupe as supervisor I and Yuldi Mile as supervisor II.
This study aims to examine and analyze the effect of perceived usefulness, perceived ease of use and subjective norms on entrepreneurship using e-commerce in Palu City. The population of this research is students in Palu City who have become entrepreneurs using e-commerce. The sample was selected using the Snowball Sampling technique so that the number of samples obtained was 100 samples. This research uses a quantitative approach method . The data analysis method used is multiple linear regression analysis. The results of the study show that perceived usefulness has a negative effect on entrepreneurship using e-commerce in Palu City. While the perception of ease of use and subjective norms have a significiant effect on entrepreneurship using e-commerce in Palu City.

Keywords: Perceived Usefulness, Perceived Ease of Use, Subjective Norms and Entrepreneurship Using E-Commerce.