Pengaruh Kemudahan, Kenyamanan Dan Kepercayaan Terhadap Minat Nasabah Menggunakan Mobile Banking

ABSTRACT

Sri Wulan C 301 17 108. The Influence of Ease, Comfort and Trust on Customer Interest in Mobile Banking Users. Supervised by Nurhayati Haris as Supervisor I and Femilia Zahra as Supervisor II.
This study aims to determine the influence of ease, comfort and trust on customer interest in mobile banking users. This study uses a quantitative approach, data collection techniques through observation, and questionnaires. The data analysis technique used is statistical analysis. The population in this study is the community in Palu City who use mobile banking. The sample in this study was 96 respondents. The researcher found that (1) Ease has a positive effect on Customer Interest. This can be seen from the results of the T test on the Ease variable with a significance value of 0.00 <0.05. (2) Convenience has a positive effect on Customer Interest. This can be seen from the results of the T test on the Convenience variable with a significance value of 0.03 <0.05. (3) Trust has a positive effect on Customer Interest. This can be seen from the results of the T test on the Trust variable with a significance value of 0.00 < 0.05. (4) Ease, Comfort and Trust have a positive effect simultaneously on the interest of mobile banking users. This is proven by the statistical results of significance of 0.00 < 0.05.
Keywords: Influence, Interest, Mobile banking