Pengaruh Literasi Keuangan Dan Konformitas Hedonis Terhadap Perilaku Konsumtif Mahasiswa Akuntansi Universitas Tadulako

The purpose of this study was to determine the effect of financial literacy and hedonic conformity on the consumptive behavior of Accounting students at Tadulako University. This research uses quantitative methods with multiple linear regression analysis models. Determination of the sample in this study using a purposive sampling method, so that as many as 45 respondents were selected. The results of the analysis show that financial literacy does not affect consumer behavior and hedonic conformity variables have a positive and significant effect on consumer behavior.
Keywords : Financial Literacy, Hedonic Conformity, Consumptive Behavior