PERAN PROGRAM SEMINAR PEMASARAN DI ERA DIGITAL BAGI PELAKU USAHA UMKM MANGROVE DESA ENU

Abstract
UMKM Mangrove is a business group located in Enu Village which was founded in 2020 with
10 housewives as members who are assisted by the Sheep Foundation by providing business capital
to them. There are several products produced by the mangrove MSME group, namely pacolo bread,
anchovy sauce, instant ginger, and rono tapa. This activity was carried out with the aim of increasing
the ability of the mangrove MSME group to market their products online or through social media as
well as how to make good packaging and interesting. Based on the results of building an independent
village that has been carried out, it can be seen that the problems that occurred before the
implementation of marketing seminars in the digital era were business groups that were not familiar
with and how to transact through digital marketing, especially on the Facebook platform, lack of
knowledge of the mangrove MSME group on technology which resulted in difficulty digitalizing
marketing their products, so this affects the way they market their products.
Therefore it is felt that there is a need for additional insight into the mangrove MSME group
in Enu village regarding the concept of digital marketing, training and helping MSME actors market
their products through the Facebook media platform in order to increase sales and income from the
MSME business.
Keywords: MSMEs, Participation, Digital Marketing