PERSEPSI MASYARAKAT KOLONODALE TERHADAP KEBERADAAN PENJUALAN AYAM PEDAGING DI KECAMATAN PETASIA KABUPATEN MOROWALI UTARA

Moh Abdi Darmawan (O 121 16 293). Public Perception of the Existence of Broiler Chicken Sales in Petasia District, North Morowali Regency. (Under the guidance of Haerani Maksum) This study aims to determine public perceptions of sales of broilers in Petasia District. This research is conducted based on consumers who buy at the research location or who have bought 3 times. This research is a qualitative descriptive study, which is a type of research that explains or describes a phenomenon, in this case the public's perception of broiler sales. The research method used was the survey method, namely by taking a direct approach with the people around the study site with 33 respondents. The data analysis used was descriptive statistics using grouping, simplification, and data presentation such as frequency distribution tables and measurements using the liker scale. Based on the results of research on the community's perception of the existence of broiler sales in Petasia District, North Morowali Regency, several conclusions can be drawn, namely that the perception of the people in Petasia District, North Morowali Regency, is in the category of Enough Disturbed by the presence of broiler farms.

Key words: Broiler, Perception