PREFERENSI KONSUMEN TERHADAP MOTOR YAMAHA MIO CV. AKAI JAYA MOTOR DI KOTA PALU

Wulan Mustika, C 200 15 002. Under the Supervisions of Syamsul Bahri Dg. Parani and Nirwan.
This study aims to find out consumer preferences on Yamaha Mio Motorcycles in Palu City. In this report, The type of research used is descriptive with the object CV. Akai Jaya Motor in Palu City. Data collections were primary and secondary data which obtained by using intervie and observation methods.
Result of the study shows that one of the things applied in CV. Akai Jaya Motor inPalu city is consumer preferences. Consumerpreferences consist of primer, design, color, fuel, motor durability and motor safety. Facts that occur in the field are the analysis can be carried out well, while the shortcomings must be corrected and the benefits must be increased to achieve company goals.

Keywords: Preference, price, design, color, fuel, motor durability and motor safety.