REPRESENTASI POLA ASUH ORANG TUA ETNIS TIONGHOA DALAM FILM ANIMASI TURNING RED (ANALISIS SEMIOTIKA ROLANS BARTHES)

This study purpose is to analyze the representation of ethnic Chinese parenting based
on Roland Barthes' semiotic analysis model. This type of research is descriptive
qualitative, with data sources, namely primary data obtained from selected scenes
based on the interaction between Mei and her parents and also scenes that highlight
aspects of parenting, while secondary data is obtained from a number of literatures,
namely book and journal studies. Data were analyzed through observation of the
whole movie from beginning to end, and documentation by entering data in the form
of pieces of movie images that show the existence of topics that are relevant to the
research, namely parenting. The findings based on Roland Barthes' semiotic analysis
in Turning Red show that the representation of ethnic Chinese parenting depicted in
Turning Red is authoritarian parenting and authoritative parenting. The transition
from authoritarian parenting to authoritative parenting is due to the openness of
communication between Ming, grandmother Wu, and Mei. Ming recognized her
mistakes and failures as a mother and tried to improve her relationship with Mei.
Likewise, Ming received an apology and support from Wu's grandmother. It shows that
a change from authoritarian to authoritative parenting characterized by open
communication, mutual understanding, and mutual support is key in the relationship
between parents and children.

Keywords: Parenting, Authoritarian Parenting, Roland Barthes Semiotics, Ethnic
Chinese.