STRATEGI PENGEMBANGAN PEMASARAN PADA INDUSTRI TAHU DM DI KECAMATAN PALU BARAT KOTA PALU

The marketing development strategy in the DM tofu industry is a factor of weakness and threat
for this business to further develop its business, external factors that have not been maximal in terms
of marketing promotional activities and internal factors of poor employee division of labor. This
research aims to: (1) Identify what factors support the marketing development strategy of the DM
Tofu Industry in Palu City (2) Formulate a marketing development strategy for the DM Tofu industry
in Palu City. The results of the analysis show that the conditions are right to be applied in the strategy.
The marketing is located in quadrant I, namely strategy (SO). The resulting strategy, namely, (1)
Utilizing quality products to further improve and meet the demand that is likely to increase, (2)
Utilizing affordable prices in order to seize the opportunity to attract the interest of consumers, (3)
Using the means of transportation in distributing tofu to consumers by using promotional media.