STRATEGI BISNIS BERKELANJUTAN MELALUI INOVASI PRODUK PADA USAHA VCO STAR

This research analyzes VCO Star's sustainable business
strategy and product innovation. This research uses a
qualitative approach with a SWOT analysis. The research was
conducted at the VCO Star company, Central Sulawesi. This
research shows that a sustainable business strategy through
VCO Star product innovation is in the form of creating new
products that will continue to develop. Currently, the VCO
Star company has launched a new product in the form of VCO
Star Body Wash, which is based on coconut oil, and these
VCO Star products will continue to be developed to meet the
needs of the people of Palu City. BMC is an effective
management tool that positively impacts business growth,
brand image, and long-term relationships with consumers
and business partners. These steps create a solid foundation
for VCO Star to face changing market dynamics and build a
sustainable future.