STRATEGI PENGEMBANGAN ABON SAPI PADA INDUSTRI SAL-HAN DI KOTA PALU

ABSTRACT
Sal-Han Industry is one that produces shredded beef, this industry is located on Jalan Sis Al-Jufri No. 48 Siranindi Village, West Palu District in Palu City. This study aims to find out the strategy of developing a shredded beef business in the Sal-Han industry. The location determination was carried out purposively with the consideration that the Sal-Han Industry is one of the Shredded Beef Industries in the city of Palu. This research was conducted in March 2021. The determination of respondents in this study was carried out purposively. The number of respondents who were interviewed were 5 people consisting of 1 leader of the Sal-Han industry, 2 employees, and 2 final consumers who came to buy roa fish sauce in the Sal-Han industry. The results of the analysis using the IFAS and EFAS SWOT matrix show that the strategic position of the Sal-Han industry is in the first square, namely in the position of the Strength - Opportunity (SO) strategy. use of own capital for new market share. (b) Take advantage of adequate tools and easily obtained raw materials so as to increase the amount of production so that it can meet the existing market with government support.