STRATEGI PENGEMBANGAN OBJEK WISATA PANTAI TANJUNG KARANG DI KABUPATEN DONGGALA

The purpose of this analysis is to determine the strategy for developing Tanjung Karang Beach tourism objects in Donggala Regency. The research method used in this research is qualitative data analysis. The analytical tool used in this research is SWOT analysis. The data used in this study came from primary and secondary data. Sources of primary data are the results of the opinions of 10 sources including from 5 tourists who visited Tanjung Karang Beach, 1 person from the private sector, 1 person from the surrounding community and 3 people from the manager of the Tourism and Culture Office of Donggala Regency. Source of secondary data from the Central Bureau of Statistics of Donggala. The results of the SWOT analysis show that the strategy applied in the development of Tanjung Karang Beach tourism object in Donggala Regency is the SO (Strengths and Opportunity) strategy or strengths and opportunities with two prioritized strategies, namely Utilizing the advantages and uniqueness of Tanjung Karang Beach tourism as well as possible so that it can affect the number of domestic and foreign tourists so that it can increase people's income and local revenue in Donggala Regency and organize facilities and infrastructure that can help the tourist attraction of Tanjung Karang Beach.

Keywords: Strategy, development of Tanjung Karang Beach Tourism Object.
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