STRATEGI PENGEMBANGAN USAHA PETERNAKAN AYAM PEDAGING (BROILER) DI KECAMATAN SIGI BIROMARU

Broiler chicken business is a type of business that very potential to developed. This study aims to find out the strategy for developing broiler chicken livestock in Sigi Biromaru district, which was conducted from January to February 2020 in Sigi Biromaru districts. This research uses descriptive analysis method and SWOT analysis.Results showed that broiler chicken livestock in Sigi Biromaru Subdistrict in quadrant I, which means that this situation is very profitable, this business has the opportunity and strength so that it can take advantage of opportunities. The development strategy in broiler chicken livestock in Sigi Biromaru Subdistrict is aggressive strategy, namely to use strenght to take advantage of existing opportunities