STRATEGI PENGEMBNGAN USAHA BUNGA TELANG DI KAWASAN AGROWISATA BUKIT EDUKASI KOTA PALU

This study aims to identify and analyze the strategies used for the development of the butterfly pea business in the Educational Hill Area of Palu City. The determination of the research location was done deliberately (Purposive) because the location is considered to have the potential to be developed with the consideration that "Education Hill" is one of the Agrotourism in Palu City that needs to be developed. Determination of respondents was done deliberately (Purposive Sampling) as many as 8 people selected from internal and external parties. This research uses SWOT analysis (Strenghts, Weaknesess, Opportunities, Treaths). The right strategy for developing the Telang Flower business at Bukit Edukasi is the S-O Strategy by utilizing internal strengths and external opportunities so that the relevant strategies to be implemented are: 1) Taking advantage of government support opportunities to make the butterfly pea flower a regional superior product. 2) Maximizing existing raw materials to produce butterfly pea products so that they are always available. 3) Utilizing a strategic business location with government support as an opportunity to expand the marketing area.

Keywords: Development Strategy, Agrotourism, SWOT Analysis, Bunga Telang.