Strategi Promosi Dalam Meningkatkan Penjualan Produk Usaha Keripik Talas Desa Padende Kecamatan Marawola Kabupaten Sig

Abstract
The MBKM ( Independence Learing Independent Campus ) activity organized by the
Faculty of Economics and Business, Tadulako University which was held on September 6 2022
to January 10 2023, located in Padende Villsge, Marawola District, Sigi District, we received
very good enthusiasm from the local community. The promotion strategy in increasing sales of
taro chips business products in Padende Village Marawola sub-district, Sigi district must carry
out promotions so that these products can be sold, there are several factors that make taro
chips products not develop, namaly: There is no cooperation with the business actors, do not
carry out public promotions, or promotions on social media. The aim of this research is to help
taro chips products increase sales and be able to compete with other chipproducts.The social
approach here is an attempt by universities, especially MBKM students as the main actors in
MBKM to integrate themselves (assimilate themselves) into various community activites at the
MBKM location. Shep in the process of taro chips products: Observing and surveying taro
chips products, and analyzing the taro chip product itself