Upaya Peningkatan Brand Image Melalui Konten Media Sosial Platform Instagram

The number of active social media users in Indonesia in January 2022 was 191 million users. This very large number is of course very effective if social media is used as a promotional platform. With a reach of around 100 million people, there is certainly an opportunity to increase the brand image of the products you own. To achieve a wide range of marketing content is the main ingredient needed to fill social media, the creativity and quality of each content created is a determining factor so that owned social media can reach a wide audience and can influence potential consumers to be interested in consuming the product they have.
Keywords: Brand Image, Content