The Influence of Quality Human Resources and Price Perception on Purchase Intention

This study aims to determine and analyze partially and simultaneously the influence of human
resource quality (X1) price perception (X2) on purchase intention (Y). This type of research is
quantitative descriptive research. The research population is consumers who have the intention
or have bought products in supermarkets such as BNS, PMU and Grand Hero. Sampling was
47 respondents using the accidental sampling method. The data analysis method in this study
uses descriptive statistics. The results showed that the quality of human resources and price
perceptions simultaneously and partially had a positive and significant effect on purchase
intention.
Keyword: consumers; quality of human resources; price perception; purchase intention;