ANALYSIS OF PHOTOGRAPHY SERVICE PRICING AT GRABEDITO STUDIO IN PALU CITY

This study analyzes the pricing process at Grabedito Studio in
Palu and the factors influencing it. Using a qualitative case study
approach, data were collected through interviews, observations,
and documentation. COGS was calculated using the Full Costing
method, while pricing followed the Cost Plus Pricing approach.
Results show that the applied price exceeds COGS, indicating a
Value-Based Pricing element, emphasizing skill and service
quality. This suggests that photography pricing is shaped not only
by costs but also by perceived value and professionalism,
supporting fair, competitive, and sustainable pricing strategies.