Pengaruh Gaya Hidup Dan Kelompok Acuan Terhadap Loyalitas Pelanggan Sin Coffee Palu Dengan Kepuasan Merek Sebaga Variabel Intervening

Study This aim For analyze Influence of Lifestyle and Groups Reference to Loyalty Customer with Brand
Satisfaction as Intervening variables in Sin Coffee Palu. Research use approach quantitative with Partial Least
Squares–Structural Equation Modeling (PLS-SEM) method . Data obtained through distribution questionnaire to
customers and processed use SmartPLS . Research results show that Lifestyle and Group Reference influential
positive and significant to Brand Satisfaction as well as Loyalty Customers . In addition , Brand Satisfaction is proven
influential significant to Loyalty Customers . Other findings show that Brand Satisfaction plays a role as a significant
mediator in connection between Lifestyle and Group Reference to Loyalty Customers . This result confirm that
suitability style life , influence social , and level satisfaction to brand own role important in form loyalty customers
at Sin Coffee. Research This expected can become references for manager in develop more marketing strategies
effective and relevant with characteristics its consumers .