Pengaruh Digital Marketing Terhadap Keputusan Pembelian Green Produk Di Banua Uta Abu Gibran Hidroponik Di Kota Ampana

This study aims to determine : (1) The influence of digital marketing consisting of trust, convenience, information quality and price on purchasing decisions for green products in Banua uta Abu Gibran Hydroponics in Ampana City. (2) The influence of trust on purchasing decisions for green products in Banua uta Abu Gibran hydroponics in Ampana City. (3) The influence of convenience on purchasing decisions for green products in Banua uta Abu Gibran hydroponics in Ampana City. (4) The influence of information quality on purchasing decisions for green products in Banua uta Abu Gibran hydroponics in Ampana City. (5) The Influence of price on purchasing decisions for green products in Banua uta Abu Gibran hydroponics in Ampana City. The sampling technique in this study used Incidental Sampling and Purposive Sampling, with a sample size of 75 Respondents. Data collection used a questionnaire that had been tested for validity and reliability. The analysis method used multiple linear regression. The results of the study showed that (1) There is a significant influence of digital marketing consisting of trust, convenience, information quality and price on the decision to purchase green products in Banua uta Abu Gibran hydroponics in Ampana City. (2) There is a significant influence of trust on the decision to purchase green products in Banua uta Abu Gibran hydroponics in Ampana City. (3) There is a significant influence of convenience on the decision to purchase green products in Banua uta Abu Gibran hydroponics in Ampana City. (4) There is a significant influence of information quality on the decision to purchase green products in Banua uta Abu Gibran hydroponics in Ampana City. (5) There is a significant influence of price on the decision to purchase green products in Banua uta Abu Gibran hydroponics in Ampana City.