Pengaruh Green Trust Dan Green Product Terhadap Keputusan Pembelian Ulang Pupuk Organik (studi Kasus Pada Petani Jagung Kabupaten Tojo Una-una)

This study aims to determine the simultaneous and
partial effects of the variables green trust and green
product on purchase decisions using a quantitative
research method. The research data were obtained
from questionnaires distributed to 71 respondents,
namely corn farmers who had previously purchased
organic fertilizer, as the research sample, using
Purposive sampling and Accidental sampling methods
for data collection. The analysis technique used was
multiple linear regression analysis to perform F and t
tests with the assistance of the IBM SPSS 25
application. The results of this study indicate that
simultaneously, green trust and green product
significantly influence the decision to repurchase
organic fertilizer. The calculation results using the
SPSS program show that the obtained coefficient of
determination is 0.456. The results of the calculations
using the SPSS program show that the obtained
coefficient of determination is 0.456. This means that
45.6% of purchasing decisions are influenced by green
trust and green products, while the remaining 54.4% of
purchasing decisions are influenced by variables not
examined in this study