INVESTMENT FOMO AND EMOTIONAL BIAS SHAPING GENERATION Z STOCK INVESTMENT INTENTIONS

The rapid expansion of stock investment participation among
Generation Z has drawn attention to the growing importance of
behavioral factors in financial decision-making. Despite having
formal knowledge in accounting and finance, young investors may
still be influenced by psychological tendencies when forming
investment intentions. This study investigates the effect of
investment-related fear of missing out and emotional bias on stock
investment intentions among undergraduate accounting students at
Tadulako University. A quantitative research approach with an
associative design was employed, utilizing data obtained from a self-
administered questionnaire distributed to accounting students. The
collected data were examined using multiple linear regression
analysis. The findings reveal that investment-related fear of missing
out and emotional bias contribute positively to students’ intentions
to invest in stocks. These results indicate that investment intentions
are not solely driven by rational financial considerations, but are
also shaped by emotional and behavioral influences. The study
underscores the need for financial education programs to
incorporate behavioral awareness alongside technical knowledge in
order to promote more informed and balanced investment decisions.
As the research was conducted within a single institutional setting,
future studies are encouraged to expand the scope of respondents
and explore additional psychological or social determinants of
investment behavior.